Portfolio Website vs LinkedIn: What Is Better?
LinkedIn is excellent for networking and being discovered by recruiters. It is limited when it comes to showing work in depth.
What LinkedIn does well
It is a searchable directory of professionals, a place to keep your history current and a way to stay in touch with your network.
What a portfolio website does better
A portfolio lets you present projects in your own layout, with your own words and full-size visuals. You control the experience and can link to it directly from applications and emails.
Use both
Keep LinkedIn current for networking, and link to your portfolio as the place where your work lives. For applications, see how to create a portfolio for job applications.
If you must prioritise, start with a portfolio. It is the one asset that is entirely yours. Freelancers can read why a portfolio matters; job seekers can see portfolios for job seekers.
